Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions […]
6 Ways B2B Marketers Can Attract More Leads With Video Read More »
The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool, which is a part of Yoast SEO Premium. I have only written three lines right now, but
How to use the internal linking tool • Yoast Read More »
If you’re like seemingly everyone else, you buy a lot of stuff from Amazon. That makes it a great space to expand your paid search footprint to drive more sales. Amazon offers its own services with Vendor & Seller Central but they can be really confusing and its user interface is a bit lacking. If you’re interested
Using Facebook Ads to Send Customers to Amazon Product Pages Read More »
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Here’s a quick one – Facebook has started sharing how many posts a day each Page publishes within their on-platform search results. Spotted by digital media advisor Greg Baroth, the option’s likely designed to give regular users some idea of what to expect from each Page – but it could also help provide additional context
Facebook’s Now Listing Page Posting Frequency in Search Results Read More »
Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry? As mobile
How to get mobile SEO for voice search right Read More »
Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ideal consumer may understand. If you try to market your company using the same language you would use at an industry conference, you may run into some trouble.
Copywriting for Tech Companies Read More »
The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street Journal is reporting that it’s beating Google’s Chrome in these large developing markets. Chrome is the most widely used browser in the world, with more than 1 billion users. Globally, Chrome has a
Alibaba’s UC browser beating Google Chrome in Indian mobile market Read More »
2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Did it happen? Has your organization bought any media companies or even maybe built its own media arm? Maybe. Maybe not. Either way, you’re probably curious about what
How to Manage a Media Arm Within Your Company Read More »
There comes a time in every business when scalability takes front and centre. As difficult as the beginning stages were, scaling your business can be just as challenging You’ve succeeded in proving that your business is viable, but now you have to make sure you achieve steady growth. Scale too quickly and you can suffer
4 essential elements of a scalable business Read More »
