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The Newbie’s Guide to Becoming a Better Writer

Writing. It’s an innate desire most people have. In fact, previous research revealed that 81% of Americans believe they “have a book in them.” Not only do most people desire to write a book. Many people write books every year. In fact, nearly 1.5 million books (new titles and non-traditional) were published in 2013. Writing is like […]

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Introducing MailChimp for PrestaShop

Cue the confetti cannons: We’re excited to announce that you can now connect your PrestaShop store to MailChimp! We’ve been working hard in recent years to improve our offerings for e-commerce customers. In addition to making our automations free for everyone (abandoned cart and order notifications included!), we’ve rolled out a ton of features designed

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10 Do’s and Don’ts of Corporate Blogging

If best practices are followed correctly while avoiding the pitfalls, corporate blog can prove to be a catalyst for driving business success Corporate blogging has emerged as the focal point of business marketing activities for a good reason, it works. It’s an excellent platform to communicate with potential customers and build brand awareness. If

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8 Facebook Ad Targeting Strategies That Will Help You Build Your Email List

If you’re reading this, you’ve probably realized that posting organically on your Facebook page just isn’t cutting it anymore. That’s no surprise—Facebook page owners have been frustrated for years over the company’s continuous updates to the algorithm that have prioritized reach for ads over organic posts. Now, Facebook’s latest algorithm change will not only impact

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The case for cojones in B2B marketing

I’m increasingly convinced that the most sharable B2B marketing is also the most audacious. It’s marketing that says something everyone else is too nervous to say – like how much crap content there is. It’s marketing that does something no one else thought could be done – like making a movie star do the splits

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How to Develop a Brand Voice You Can Live With

If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? That’s the ultimate test of a brand “voice.” The conference challenge might be a bit unrealistic, but it’s still a worthy goal. Everything you publish should

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