Google leads the world in technological advances that affect the way we live and do business. At the Google I/O developer conference this week, we glimpse a preview of how people will interact with computing in the near future. Shoreline Amphitheater in Mountain View, CA, scene of the 2017 Google I/O conference Kicking off the […]
What Your Business Can Immediately Take Away from Google I/O Read More »
Every Resource You Need to Build a Kick-Ass Brand Online Published 05/31/2017 by Jayson DeMers | 2 Comments At the center of every successful business is a kick-ass brand, and these days, the best way to build a brand is through online resources; entrepreneurs have access to more tools, more people, and more
Every Resource You Need to Build a Kick-Ass Brand Online Read More »
As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM
Cross Device Remarketing for Google Analytics Audiences Read More »
As a busy business owner or blogger, you know it’s important to optimize your time spent. One way to to do so? By making the most out of the tools you currently use. If WordPress is your Content Management System (CMS), there are a ton of ways you can use the tool to level up
You can find over 1,400 WordPress themes at TemplateMonster. That’s an impressive amount of themes, but are they any good? In this TemplateMonster review, we’ll look at some of their best WordPress themes, the other services they offer, and whether they represent good value for money. If you’re looking for a new WordPress theme, then
Two campaigns rang the Trending Bell in the last few weeks: the Pepsi ‘Kendall Saves the World’ video, starring Kendall Jenner, and the Heineken ‘Worlds Apart’ film, featuring real people overcoming their differences over (wait for it) a beer. One was a spectacular, global flop, instantly ridiculed by every human with a smartphone and torn
Why Pepsi’s Jennergate flopped and Heineken’s ‘World’s Apart’ soared Read More »
In this week’s ‘Skim: Apple takes on Facebook’s Messenger bots with its new Business Chat feature for iPhone users; the latest on Twitter’s big redesign; all about why Yahoo’s Tumblr takeover failed to realize its grand social media plans; Facebook plans paid news subscriptions for users, tests cover videos for profiles; Instagram officially launches its
Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog or social media channel can help focus content creation and build an audience. In fact, your editorial mission statement (or statements) should produce at least
Running a blog requires an insane amount of time. In fact, there’s not enough time in your day to do everything (especially if you have a full-time job, too). From learning new ways to get traffic and scheduling social media posts to building your email list and managing comments, you feel stretched to your limit.
13 WordPress Plugins That’ll Save You a Ton of Time • Smart Blogger Read More »
Three basic truths: Praising people motivates them. Praising people encourages them. Praising people inspires them to even greater heights. Impossible to argue with those statements? Maybe not. Depending on the approach you take, praising an employee — or praising anyone — can actually have the opposite effect. The difference lies in whether we assume skill
