Overview:
We are looking for a talented PPC Campaign Manager to join the team at our office in Charlotte, NC. The focus of this position will be to plan and execute paid Internet marketing campaigns for our clients. The selected individual will own the client accounts, which requires constant client communication and relationship management.
Responsibilities:
• Focus on success: Propose, design, execute, and measure paid search marketing tactics that achieve our clients’ campaign goals of increased visits, sales, ticket amount, and purchase frequency.
• Build client relationships: Develop a working relationship with our clients based on accountability, availability, and empathy.
• Be a good teammate: Work with internal and external team members to ensure search projects are completed correctly and on time.
• Stay current in your field: Research, test and promote search marketing best practices for the company and our clients.
• Solve problems: Proactively identify and address client issues and facilitate resolutions to problems when discovered.
• Take the lead: Demonstrate the ability to work independently with minimum supervision.
• Think strategically: Work with the ecommerce marketing team to create and implement strategies that drive traffic to clients’ sites and increase conversions.
Qualifications:
• A four year degree in marketing, business, or development.
• Two or more years of work history in internet marketing.
• At least two years of experience managing paid search campaigns.
• Demonstrated experience and proficiency in managing accounts and client relations.
• Strong understanding of search engine optimization (SEO).
• Intermediate or better HTML and CSS experience.
• Expert knowledge of Google Ads and Bing Ads.
• Intermediate knowledge of Facebook Ads.
• Expert knowledge of Google Analytics, Google Search Console, and Google Tag Manager.
• Positive involvement with the SEO/PPC community.
• Must stay on top of current trends and advancements in SEO/PPC technology.