If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One of the simplest ways to do this is to develop an unstoppable combination of data & creative thinking to craft messages that truly deliver on the idea of the right message at the right time, to the right person.
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