Pinterest Adds @Replies to Streamline Pin Sharing


Here’s a quick, and interesting, one for Pinterest users – last week, Pinterest announced that users can now use Twitter-style @replies on their platform also.

As explained by Pinterest:

“We think @replies on Twitter are a great way to send a short messages to your friends. We recently added a similar feature in Pinterest – just type @username in any comment field and we’ll send a message directly to another Pinterest user via email. It’s a great way to suggest a pin or get someone involved in a conversation you’re having.” 

It’s nothing revolutionary – @replies are available on almost every other social platform – but it may be another consideration for your Pinterest strategy, especially with the capacity to alert users via e-mail, providing another avenue to help spread the word about your content.

Pinterest also notes that their @replies are a ‘work in progress’, so it may also be worth monitoring any changes or updates.



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