NEW YORK–(BUSINESS WIRE)–Apr 22, 2019–PIXACORE welcomes 3 new additions to the executive leadership team. Daniel McNally joins as Executive Vice President, Director of Account Services; Robin Roberts heads up Marketing and Brand Strategy; and David Garson joins as Executive Creative Director. With an ever-growing team of over 130 full-time employees in the US, these industry leaders will help steer and stimulate the agency’s commitment to becoming a leading healthcare marketing, medical, and communication agency.
“PIXACORE has doubled in size in the last 18 months, and we intend to do so again over the next year and a half,” said Sanjiv Mody, Chief Executive Officer and founder of PIXACORE. “Creating commercialization strategies, creative campaigns, insights-driven omnichannel activation plans, data and analytics roadmaps, and end-user experiences enriched with emerging technologies requires an experienced team with a depth of experience in the life sciences to ensure we are solving for the current and future needs of our clients.”
With more than 20 years of experience, Dan McNally joins PIXACORE from GSW, where he oversaw Celgene’s 11 indications and 5 brands within oncology, PsO, PsA, and rare diseases, and was responsible for 78% revenue growth in 2018. Before that, he worked on other major brands and held executive titles at agencies such as Everyday Health, Publicis Groupe/Razorfish Health, Dentsu, Grey, and Tribal Worldwide. McNally will be responsible for leading the account team’s operational and strategic excellence while driving client retention and growth.
Robin Roberts brings more than 20 years of experience, most recently as General Manager at Concentric Health Experience, where she oversaw branding and communication strategy for clients, delivered on significant organic growth of key accounts, and diversified agency services. Before that, she worked at Flashpoint Medica, Grey, and KPR. Roberts will be responsible for helping accounts drive value through strategic vision while working with PIXACORE’s executive leadership to cultivate opportunities to grow, improve, and evolve the agency.
David Garson brings more than 15 years of experience to PIXACORE. He most recently co-founded the start-up GigLeaf, which leveraged technology to offset the use of expensive freelancers by identifying and utilizing internal staff bandwidth. Before that, he held creative leadership positions at Havas Health, imc 2, and The CementBloc, where he helped build the agency from 5 to 125 employees over 10 years. Garson will be responsible for orchestrating the creative vision for current and new accounts as clients look to engage customers and leverage technology across multiple mediums.
“Dan, Robin, and David not only bring a wealth of knowledge and experience in our industry but are forward thinkers and great mentors, qualities that we look for in executives at PIXACORE,” said Dhaval Parikh, PIXACORE’s President and Managing Partner. “Following a successful year composed of 59% revenue growth, 14 new account wins (including 2 new AOR assignments from Bayer, an existing client), and being named MM&M’s Midsize Healthcare Agency of 2018, we will continue to deliver on our mission to become an end-to-end strategic commercialization partner. Their experiences are invaluable additions to our executive leadership team.”
About PIXACORE
PIXACORE is a full-service, independent agency that provides its customers with insights-driven, results-based solutions across sales, marketing, and medical communication by leveraging a unique combination of people, strategy, creative, and technology. Learn more at pixacore.com or connect with us on LinkedIn.
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SOURCE: PIXACORE
Copyright Business Wire 2019.
PUB: 04/22/2019 06:36 PM/DISC: 04/22/2019 06:36 PM
http://www.businesswire.com/news/home/20190422005580/en