Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write.
Many companies have B2C and B2B offerings; in some cases their digital marketing efforts will coincide and in other.
One of the guiding principles I utilize for Account Management is taking a beat to consider: If a competitor.
As PPC marketers, it is easy to think that lead gen and B2B are the same. B2B vs B2C.
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot.
During a recent dive into an auction insights report for one of my clients, I noticed that one of.