In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and.
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive.
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory.A mobile app ad fraud scheme involving banner.
Image: Google With the aim of simplifying programmatic buying, Google Ad Manager will start transitioning publisher inventory to a.
Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says.
Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers.
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the.
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the.
For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the.
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over.