On the Internet a first impression is everything — and more often than not, Google is providing that first impression.
While most people think whatever ranks at the top of Google is likely the most accurate and useful information, the majority of us within the industry know it’s all about search engine optimization (SEO) and site ranking power.
Most of us should also know that we don’t need to take what ranks at the top of Google simply for what it is — and instead, should control our own destiny.
With that being said, let’s dive into a few helpful tips on how to improve your brand reputation, search rankings, and first impressions being delivered through Google.
Having a Domain Name, Website, and Blog is Goal #1
The most obvious and easy way to rank at the top of Google for your name, is to have a domain name (matching your name), and to also have an active website or blog on it. With real content, traffic, and backlinks flowing through your site, this is the best way to have total control over what ranks #1 for your personal name or brand in Google.
Social Media is the Path to Multiple Page 1 Rankings
In addition to having a website of your own, social media is the next best solution. Google loves websites like Twitter, LinkedIn, Instagram and Facebook, which makes it very easy to rank these pages.
Just like your domain name, try to have your account usernames and page uniform resource locator’s (URL) matching that of your personal name and brand. You should also create
a unique profile for both your personal name and brand name. If these profile pages aren’t ranking on the first page yet, start sending some quality links and social shares to see them start creeping up.
Interviews, Expert Mentions, and PR
While it’s ideal to have ownership over the site properties ranking on the main page of Google for your name, this can be quite tough — especially if you have lower authority websites, or a common name.
Should this be the case, you might want to consider exploring options with getting interviewed on podcasts, participating in expert roundups, or even contributing content to other websites and blogs. These methods can all help with branding, backlinks, and social shares to your main websites, while also improving your search rankings.
Ranking at the top of Google for your personal name or brand should be the number one goal. After that, having your social profiles is ideal, while adding in some positive public relations (PR), contributor content, and expertise articles reference as well.
Follow these tips and proven methods to protect your name online, while delivering a great first impression in the process.
Zac Johnson is the founder of Blogging.org, and has been making money online since the 90s. This article appeared in issue 46 of FeedFront Magazine, which was published in April 2019. Visit here for the full edition.