Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework.

Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial Times.

In an email earlier this week to his organization’s members, Kint wrote: “The IAB GDPR Consent Framework should be considered a non-starter by all publishers as it fails on several levels and requires significant changes.”

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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