Questions to ask before hiring an SEO agency for your business

Ranking on the first page of search engines is essential for your site’s visibility and reputation; it not only helps boost visits to your site which translates to sales and profit but also sets you apart as an authority in the industry.

However, since all your peers are competing for the top spot, it can difficult to get your website to rank higher – and that’s where SEO agencies come in.

SEO agencies are companies that specialize in helping business like yours to rank top on search engines. Often, they have strategies in place to facilitate the process. They also have the right kind of experience, resources, team, and passion for getting the job done.

But, like with any other business, not all SEO agencies are well-equipped to serve you. So, you’ll need to do a little bit of digging to find the right USA-based agency for you. To help you get started, here are some questions to ask before hiring an SEO agency for your business:

How are you going to help me improve my search engine rankings?

This question will help you establish the kinds of processes and strategies that the company in question is going to use to help you improve your ranking position. Of course, you shouldn’t expect them to tell you the websites that they will get links from and so on. But, you can expect to hear things like on-site SEO, off-site SEO, best keywords to target among other crucial items.

How are we going to communicate about the changes?

Since you are the website owner, you want to be on the loop about any the changes that are going to be made and whether they are working or not. Asking this question will help you know when you should anticipate for updates – whether it’s weekly, monthly and so on. In the same breathe; find out the person who is assigned to your project and any other team member for that matter.

Can you enumerate the work you plan to carry out?

A good company will be completely transparent and won’t hesitate to share the list of solutions they intend to offer as part of their strategy. Keep in mind that these services can change with time. Examples of service questions to ask include:

  • What services do you offer, and in what quantities every month?
  • How many hours will you dedicate to each service every month?
  • What technical aspects of our site will you be inspecting and fixing?
  • How many site pages will you optimize first? And how many will you continuously optimize every month?
  • How many backlinks can we expect each month?
  • How many external and internal articles will you offer monthly?
  • How many landing pages will you create each month?
  • How many hours will you spend on campaign analysis and reporting?

What’s your experience?

Finding out about the company’s expertise is critical – it’s the only guarantee that the job will get done in the best possible way. Find out if they are knowledgeable about your industry, and if they’ve worked with other clients who are in a similar field as yours. It’s also a good idea to check how long they have been doing this. And don’t forget to inquire about whether they have niche writers or not and if you can see their writing samples.

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