Hi r/marketing , Dave Nash back again with another post about Shopify E-commerce. This is NOT dropshipping. I bulk order inventory and fulfill from a US warehouse, offering 3-5 day shipping.
You may know me from these posts:
This time… I’m revealing the EXACT audiences and campaign structures I ran to achieve a $188k revenue month.
Let me know if you guys had any questions about my ad account or anything else about ecommerce by commenting below!!! I will do my best to get back to you.
Please DM me on IG (@once) if you had any private questions (reddit UI for DMs is terrible).
Without further ado, here are the ads manager stats for the month of April 2020.
$29,607.77 total spend
15 campaigns run
35 ad sets (audiences)
5 ads per ad set on average (variations of videos/images/copy)
$12.67 average CPA on $75 AOV
Prospecting: 91% of ad spend = 4.5x ROAS
Retargeting: 9% of ad spend = 11x ROAS
Typical Prospecting Campaign Structure:
So the way I run this ad account is I take each custom audience and split it out into 0-2%, 2-4%, 4-6%, 6-8%, 8-10%, and run it in its own CBO.
Custom audience: 25% Time spent on website past 180 days
Ad sets each have 1 LAA: 0-2%, 2-4%, 4-6%, 6-8%, 8-10%
Budget: $100 minimum
Auto placements, 7 day click 1 day view, all ages, in US
Ads: 2 videos, 2 photos, 1-2 copies (5-6 total ads per ad set)
Retargeting Campaign Structure:
I run CBO on retargeting campaigns.
Here are the audiences I put into the 1st CBO campaign:
50% VV past 30 days
VC+ATC past 30 days
WV past 30 days
Here are the audiences I put into the 2nd CBO campaign:
All of the audiences I ran: