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Most people have heard time and time again that website analytics are crucial for business success and growth. While this may be true, there are many who are unable to pinpoint the specific reason this is so important. The fact is, analytics provide real information and data about how visitors to a website behave, along with information about them, and how they landed on the page.

While this is true, there are some who still believe that the only analytics game in the market is Google. The truth is, according to this document Google’s Hogging Half Your Traffic: How to Get it Back that using other analytics providers is a smart move. Some of the benefits of doing this can be found here.

Understand Visitors to the Site and Enhance the UX (User Experience)

When it comes time to make both large and small business decisions, it’s important to make sure that it will not hurt the existing customers. Instead, the goal should be to enhance the overall user experience. According to, to make an informed decision on how to do this, it’s necessary to get to know the visitors coming to the site.

By knowing basic information about site visitors, it is possible to take the proper steps to help enhance their UX. Also, by learning about the technology they use to browse the site, it is possible to test how compatible the site is with those technologies. If there are issues, now is the perfect time to make adjustments or improvements.

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Focus on the Best Content

There are more than a few website analytics tools, including Heap Analytics , Google Analytics, and others. However, Google Analytics seems to be everyone’s focus, but a website owner should try to expand this focus and use other service providers that have more of an unbiased view of what is going on. Once the right analytics tool is found, it is possible to find out what content is receiving the highest number of visits, how long people are hanging around, and to determine a bounce rate for the specific pages. This also allows a website owner to begin optimizing the pages for improved engagement.

Analytics Help with SEO

Search engine optimization is considered one of the most important factors that go into determining if a business can grow or not. The fact is that the more organic traffic a website receives, the more potential leads and sales that the company is going to achieve. There are several ways that analytics can help SEO. For example, knowing customers means that it is possible to create more targeted content. It is also possible to gain insight on tracking referrals and backlinks and it is possible to find more about this.

There is no question that website analytics is a crucial part of website success. If a business wants the best chance possible to be successful, they need to keep the tips and information here in mind. This will help give them a head start along the way.

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