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Marin Software Incorporated (NASDAQ:MRIN) and Bridgeline Digital Inc. (NASDAQ:BLIN) have been rivals in the Application Software for quite some time. Below is a review of each business including various aspects such as profitability, analyst recommendations, risk, institutional ownership, dividends, earnings and valuation.

Earnings & Valuation

Gross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marin Software Incorporated56.68M0.3236.74M-8.020.00
Bridgeline Digital Inc.10.46M0.1623.90M-2.110.00

In table 1 we can see Marin Software Incorporated and Bridgeline Digital Inc.’s top-line revenue, earnings per share and valuation.

Profitability

Table 2 shows Marin Software Incorporated and Bridgeline Digital Inc.’s return on equity, return on assets and net margins.

Net MarginsReturn on EquityReturn on Assets
Marin Software Incorporated-64.82%-63%-46.4%
Bridgeline Digital Inc.-228.49%-200.3%-98.7%

Risk & Volatility

Marin Software Incorporated’s volatility measures that it’s 120.00% less volatile than S&P 500 due to its -0.2 beta. Competitively, Bridgeline Digital Inc.’s 65.00% volatility makes it more volatile than S&P 500, because of the 1.65 beta.

Liquidity

The Current Ratio and Quick Ratio of Marin Software Incorporated are 2.3 and 2.3 respectively. Its competitor Bridgeline Digital Inc.’s Current Ratio is 1.7 and its Quick Ratio is 1.7. Marin Software Incorporated can pay off short and long-term obligations better than Bridgeline Digital Inc.

Institutional & Insider Ownership

The shares of both Marin Software Incorporated and Bridgeline Digital Inc. are owned by institutional investors at 35.6% and 18.2% respectively. Insiders held roughly 1.2% of Marin Software Incorporated’s shares. Competitively, Bridgeline Digital Inc. has 7.48% of it’s share held by insiders.

Performance

Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W)Performance (M)Performance (Q)Performance (HY)Performance (Y)Performance (YTD)
Marin Software Incorporated-2.12%-31.35%89.08%24.18%-46.67%-21.66%
Bridgeline Digital Inc.0%-12.62%-34.34%-74.19%-87.51%-0.52%

For the past year Marin Software Incorporated was more bearish than Bridgeline Digital Inc.

Summary

Marin Software Incorporated beats Bridgeline Digital Inc. on 7 of the 10 factors.

Marin Software Incorporated operates a cross-channel advertising cloud platform in the United States and internationally. Its platform allows marketing professionals to manage their digital advertising spend across search, social, and display channels. The companyÂ’s platform consists of various modules, including Optimization module that helps advertisers to manage bids across publishers to meet revenue goals and identify opportunities for campaign improvements; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; and Campaign Management module, which provides the digital advertiser with an interface to create, manage, and optimize campaigns across various publishers. It also offers Connect module that enables advertisers to automate and streamline the capture of revenue, cost, and audience data from a range of sources, such as ad servers, analytics systems, CRM platforms, publishers, and third party databases. In addition, the company provides Marin Enterprise and Marin Display, which provide digital advertisers to manage large-scale advertising campaigns; Perfect Audience for rapid deployment, as well as to implement and optimize campaigns across various networks and across devices; and Marin Professional that is designed for rapid deployment and offers customers a workflow, analysis, and optimization solution for managing digital advertising. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was founded in 2006 and is headquartered in San Francisco, California.

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.

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