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This is a contrast between the Rubicon Project Inc. (NYSE:RUBI) and HubSpot Inc. (NYSE:HUBS) based on their profitability, analyst recommendations, risk, institutional ownership, dividends, earnings and valuation. The two companies are Application Software and they also compete with each other.

Earnings & Valuation

Gross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
the Rubicon Project Inc.52.49N/A-0.920.00
HubSpot Inc.16213.05N/A-1.520.00

Table 1 shows the gross revenue, earnings per share and valuation for the Rubicon Project Inc. and HubSpot Inc.

Profitability

Table 2 shows us the Rubicon Project Inc. and HubSpot Inc.’s net margins, return on equity and return on assets.

Net MarginsReturn on EquityReturn on Assets
the Rubicon Project Inc.0.00%-39.5%-14.1%
HubSpot Inc.0.00%-18.3%-6.3%

Risk & Volatility

the Rubicon Project Inc.’s volatility measures that it’s 58.00% more volatile than S&P 500 due to its 1.58 beta. Competitively, HubSpot Inc. is 90.00% more volatile than S&P 500, because of the 1.9 beta.

Liquidity

the Rubicon Project Inc.’s Current Ratio and Quick Ratio are 1.2 and 1.2 respectively. The Current Ratio and Quick Ratio of its competitor HubSpot Inc. are 4 and 4 respectively. HubSpot Inc. therefore has a better chance of paying off short and long-term obligations compared to the Rubicon Project Inc.

Analyst Recommendations

The following table given below contains the ratings and recommendations for the Rubicon Project Inc. and HubSpot Inc.

Sell RatingsHold RatingsBuy RatingsRating Score
the Rubicon Project Inc.13.00
HubSpot Inc.232.60

the Rubicon Project Inc. has a 41.51% upside potential and a consensus target price of $9. On the other hand, HubSpot Inc.’s potential upside is 5.21% and its consensus target price is $179.4. The information presented earlier suggests that the Rubicon Project Inc. looks more robust than HubSpot Inc. as far as analyst opinion.

Insider & Institutional Ownership

the Rubicon Project Inc. and HubSpot Inc. has shares held by institutional investors as follows: 69.4% and 92.5%. the Rubicon Project Inc.’s share held by insiders are 10.2%. Competitively, insiders own roughly 6% of HubSpot Inc.’s shares.

Performance

Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W)Performance (M)Performance (Q)Performance (HY)Performance (Y)Performance (YTD)
the Rubicon Project Inc.-4.91%7.58%33.68%46.56%201.42%71.31%
HubSpot Inc.0.93%9.89%5.61%34.12%65.02%44.37%

For the past year the Rubicon Project Inc. has stronger performance than HubSpot Inc.

Summary

On 5 of the 9 factors HubSpot Inc. beats the Rubicon Project Inc.

HubSpot, Inc. provides a cloud-based marketing and sales software platform for businesses in the Americas, Europe, and the Asia Pacific. Its software platform includes integrated applications, such as social media, search engine optimization, blogging, Website content management, marketing automation, email, CRM, analytics, and reporting that enables businesses to attract visitors to their Websites, convert visitors into leads, and close leads into customers and delight customers. The company also offers professional, and phone and email-based support services. HubSpot, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.

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