Ecommerce software enables the functioning of an online store, makes inventory management easy, adds or removes products, calculates taxes, and does other tasks required to manage a website and fulfill client orders. Ecommerce software can also be called as a shopping cart solution, shopping cart software, ecommerce website builder, online store builder or ecommerce platform and it serves a sole purpose that is to help clients sell their products online. Ecommerce platform includes customizable site templates, an integrated shopping cart, search engine optimization (SEO), email marketing, inventory management and analytics. The customer needs to create an account and use store management tools to customize their ecommerce business.
Ecommerce software and platform Market: Drivers & Restraints
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The global ecommerce software and platform market is driven by the ecommerce software which are user-friendly, affordable for a small business entity. The cost of adding an ecommerce component to existing business and penetrate in newer market ranges between US$ 100 to US$ 150 per month and enables expansion through online business. Ecommerce platforms provide the basics requirements to start online business. Ecommerce is rapidly accounting for a bigger proportion of overall retail sales in U.S. According to the U.S. Department of Commerce, customers spent approximately US$ 194 Bn online in 2011. With this kind of spending and trend, increasing number of small and mid-size businesses are taking the online platform for all or some of its operations.
Ecommerce software and platform Market: Segmentation
The global ecommerce software and platform market is classified on the basis of software platform, ecommerce software type and region.
Based on software platform, the global ecommerce software and platform market is segmented into the following:
- Hosted Ecommerce Platforms
- Self-Hosted Ecommerce Platforms
Based on ecommerce software type, the global ecommerce software and platform market is segmented into the following:
- On-premise
- SaaS (Software as a Service)
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Ecommerce software and platform Market: Overview
The two major categories of e-commerce platforms are hosted and self-hosted. Hosted means the company will host client’s store, while self-hosted means the company will provide the client a software and the client needs to get their own Web hosting. Hosted ecommerce software or solution provides domain name registration and all other tools needed to build an ecommerce website particularly for small to medium-sized businesses (SMBs). Hosted ecommerce software are low cost, do not require IT assistance and are designed to grow with business as the customer does not pay for specifications and features which are not used by them with availability of upgrade services of features needed.