In the first episode, “Learning from Leaders to Set Your Business Up for Success,” Internet marketing veteran Josh Smith talks to Rustin Kretz, CEO of Scorpion, about what it takes to rapidly grow a home services business in the digital age.
“Whether you’re a plumber, HVAC specialist, or electrician, anything you can do to differentiate yourself from your competition and better position yourself as the number one choice for customers is going to be a game changer for your business,” said Kretz.
“It could be the difference between just scraping by and getting so much business, you have to hire more techs and add more trucks to your fleet just to keep up with demand. It all starts with being proactive in your marketing.”
Topics of future episodes include the impact of artificial intelligence on the home services industry, how Google’s latest Local Service Ads are impacting search results, branding best practices for home services contractors, the top marketing tactics for generating more business, and more.
Listen to the “The Sharpest Tool” by visiting scorpion.co/thesharpesttool as well as on iTunes, Google Play, or Stitcher.
Scorpion is a full-service digital marketing agency that helps home services businesses reach the right types of customers online and acquire more jobs. Plumbers, HVAC specialists, and electricians turn to Scorpion when they want to become customers’ first choice in their local communities. Scorpion delivers award-winning website design, digital advertising, search engine optimization (SEO), live chat services, and more. For more information, visit ScorpionHomeServices.com or call 866.622.5648.