Search analytics is the practice of searching for data to examine interactions between content during searches, web searchers, and search engines. The analysis and collection of data during searches can be used in search engine optimization and search engine marketing to increase the visibility of websites in search engine result pages.
The retail segment dominated the market by accounting for approximately 25% of the total market share. The adoption of content analytics systems to draw useful conclusions about customers, products, operations, and competitors will drive innovation, operational efficiency, and boost revenues in the market. Also, retail chains use analytics solutions to view the purchase pattern of the customer to offer effective future products.
Market researchers predict that the Americas will be the largest market for search. The increasing adoption of search and content analytics in several industry verticals, such as retail, BFSI, and healthcare, to improve risk management and focus on customer preferences will lead to the growth of this market in the Americas. In addition, many businesses will also invest in latest digital technologies such as analytics, cloud, mobility, and social media to stay competitive in the market.
In 2018, the global Search and Content Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Search and Content Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Search and Content Analytics development in United States, Europe and China.
The key players covered in this study
Google
HP
IBM
Microsoft
SAS Institute
Dell EMC
OpenText
Oracle
Teradata
Hyland Software
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Newgen Software
Lexmark
Alfresco
Everteam
Xerox
Market segment by Type, the product can be split into
Search Analytics
Content Analytics
Market segment by Application, split into
Retail
BFSI
Education
Health
Other
Market segment by Regions/Countries, this report covers
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United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Search and Content Analytics status, future forecast, growth opportunity, key market and key players.
To present the Search and Content Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Search and Content Analytics are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
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