[ STRATEGY ]
Our Strategic Marketing Approach based on detailed analysis of market trends, target audience, and property-specific features.
When you choose Alexander Maxwell Realty you choose a company which helps to invest in your future, to us you are not a one-off client – we form long-standing relationships with all our valued customers. To us, your property is a work of art and it is exactly how our All-inclusive Strategic Marketing Package presents it to the world:
- At our first meeting and walkthrough of your property, we will discuss the initial market assessment, pricing, and marketing strategy. We will talk about your target audience and the best way to reach them. Millennials are very different from baby boomers. Investors and first-time homebuyers have very little in common. Who is your buyer? We’ll help you to achieve an optimal market positioning based on your goals, whether it is the sale price or timing.
- Your property will get a facelift based on the Strategy we agreed on at the first step. It could be as little as a few expert staging recommendations or even more extensive measures such as paint or landscape improvement. We’ll show you the numbers and how a small tweak at the initial stage can deliver tremendous return at the closing.
- Next, we will start executing the Strategy: whether it is an award-winning real estate photography, property branding, aerial/drone imaging, video walkthrough, exclusive property website/url, social media campaign, search engines optimization, feature in a critically acclaimed publication with a global reach, or all of the above – it is all included in our Strategic Marketing Package at no additional cost to you!
- Just before the listing is ready to be presented in all of its glory to the public, we will hold an exclusive first look event for our club members – potential buyers, real estate brokers, industry leaders, and news outlets. At the end of the event, we will distribute a press-release, interviews, and event photos through 250+ media/pr/news channels and push the property listing via MLS, Zillow, Realtor.com, Trulia and 100+ other real estate marketing platforms.
- During the time on the market, we will help you to negotiate offers and adjust your Strategy based on the market feedback.
- We will assist you during the closing process.