SEO Best Practice – Planning and Strategy for SEO

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This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.

Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before. 

The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency, or simply trying to secure better search engine rankings.

It has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity. 

Contents

  1. Introduction to Our Guides
    1. How this guide is structured
      1. Features of this guide
    2. About Econsultancy
  2. Planning And Strategy
    1. Understanding the darker side of SEO
      1. Whitehat SEO
      2. Greyhat SEO
      3. Blackhat SEO
    2. Understanding Google penalties
      1. Manual penalties
      2. Algorithmic penalties
    3. SEO strategy – the planning process
      1. Setting a realistic strategy
      2. Balancing SEO and paid search
      3. How PPC can help SEO
    4. Audience analysis, search behaviour and keyphrase selection
      1. Which search terms should you target?
      2. Understanding search behaviour
      3. Time-related variations in keyphrase use
      4. Understanding different types of keyphrases
      5. Grouping and categorising keyphrases
      6. Keyphrase identification and selection process
    5. Auditing current performance
      1. Relative performance
      2. Performance benchmarking
      3. Site inclusion for natural search
      4. Link and domain popularity for natural search
      5. Evaluating alternative SEO approaches
      6. Site speed
      7. Page metrics vs. key term metrics
      8. Benchmarking content performance
      9. Mobile vs. desktop
      10. Page performance
      11. Benchmarking correctly
    6. Site inclusion and reinclusion requests
      1. Filing a reconsideration request
    7. Setting goals, objectives and KPIs for SEO
    8. Key dos and don’ts for SEO strategy
  3. Appendix 1: Acknowledgements
    1. Lead author
    2. Expert contributors
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A free sample document is also available for download



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