The city of Sheffield in South Yorkshire is an old steel town, which has over the last 20 years transformed into one of the key digital cities in the North of England. With the influx of new students staying in the area after studying technical subjects, there has been an influx of digital based startups making their way into the market place, and with it they have brought accessible services to a once old fashioned place. Local businesses, multi-location businesses, factories, and others are now in the 21st century, with websites that also perform well on Google search.
Marketing your website via Facebook SEO is also a great way to get noticed by customers. Social media usage is up amongst many older demographics now, which means the people who have money to spend are on the platform and you can target them. Even after the recent Cambridge Analytica scandal, you can still do demographic targeting on Facebook to drive sales and phone calls to your company.
The key to making a Sheffield based website rank in Google, is to get the basics right first. This means using good on page SEO to get all of the name, address, and contact details on the site, adding the correct keywords into the title, url and meta description, and internally linking to create the perfect website architecture. The next step is creating citations, which consist of the address and contact details of the business, including the website link. These provide authority to the website, while also verifying to Google that this is a real business that is located here.
A thanks to the Local SEO Group for contributing this article. They offer a range of SEO services in Sheffield, which can be great for smaller local businesses who don’t have massive budgets to get a real boost to their websites rankings.