SEO Specialist job, Cape Town, Southern Suburbs

Job description

You will be responsible for owning and driving the HomeChoice SEO strategy forward. In this role, you will manage all on-site and off-site SEO activities including technical audits, SEO content strategies, link building, content partnerships and keyword strategies. You’ll be driven by numbers and data, up-to date with the latest SEO best practice, and have a thorough understanding of the SEO challenges faced by large dynamic content driven websites.

Here’s what you can expect to be doing in the role: (KPA’s)              

• Set up and manage SEO reporting

• Develop and formalize SEO KPIs and metrics for success

• Work closely with the analytics team to set up improved reporting and SEO tracking

• Manage monthly and weekly SEO reporting

• Define both the off-site and on-site SEO strategies from the ground up

• Take responsibility for driving SEO channel revenue and traffic growth

• Drive growth in key metrics such as SEO traffic, rankings, bounce rates, conversion rates, and AOV

• Execute monthly SEO initiatives and improvements

• Identify on-site and off-site SEO opportunities and weaknesses

• Devise and execute successful outreach campaigns

• Work closely with Product Team to resolve any technical issues hindering growth

• Perform ongoing keyword discovery, expansion and optimisation

• Develop and implement content syndication campaigns

• Grow relationships and initiatives with digital partners and content creators

• Work closely with the copy team to optimise on page SEO & conversion rates

• Conduct technical SEO audits and identify technical fixes that will drive the most SEO value (ROI)

Requirements

A little about who you are:

• A relevant tertiary qualifcation  

• At least 3-5 years’ experience in SEO

• Have worked in competitive verticals such as travel, ecommerce or finance

• Link building experience (both at scale and one to one relationships)

• Highly competent in Excel, analytics and data analysis

• Proficient in conducting technical audits on large content driven websites

• Knowledge of HTML, CSS, and JavaScript development and constraints

• Experience with SEO tools such as Search Console, rank tracking tools, crawling tools and backlink analysis tools

• An understanding of customer acquisition and how SEO fits into the wider channel mix

• Copywriting experience beneficial

• Google qualifications beneficial

You will have mastered these traits:

• Passionate about SEO and digital

• Strategic thinker that is also hands-on

• Target driven and results oriented

• Excellent verbal and written communication skills

• Self-motivated and driven

• Organized, methodical with a high attention to detail

• Natural relationship builder

Posted on 03 Dec 08:46