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In this month’s SEO Tracker, Stickyeyes analyses how top performers Oddschecker and Paddy Power Betfair keep on winning in the online search market

Since Paddy Power and Betfair merged in early 2016, the group has been one of the major players in the sportsbook market, particularly as far as the online search market has been concerned. Paddy Power was known for its off-piste approach to marketing and creating content that generated huge levels of engagement and applause across…



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