Skyrocket Your Conversions Using Video Marketing
In the past few years, with the progress of science and technology, people have started using the video platform as a tool for marketing. Most of us spend a considerable amount of time on various social media platforms watching videos. One of the most popular websites that people visit to watch videos is YouTube. It is the second most used platform, with over 1.8 billion users. Content creators often create videos for YouTube but forget to add an intro. The intro is important as it helps to grab the audience’s attention. It is essential to find an easy intro video maker so one can create intros easily.
What do you mean by video marketing?
With the use of videos when companies promote their products and services is known as video marketing. It helps to increase traffic on your social media platforms. Customers also get a clear idea about your products and services and also how to use them by watching the video. Companies can attract new potential customers with the help of video marketing.
Apart from YouTube people you can also promote videos on Instagram, Facebook, Snapchat, etc. according to research video marketing helps increase 54% of brand awareness. Video marketers tend to get 66% more qualified leads, so make sure to invest in it.
Content creators who are searching for intro makers can visit InVideos. They have a variety of YouTube intro maker templates. All of the templates available are customizable, which helps the users edit and make it according to their liking. Also, this website is free of cost, making it easily accessible for the customers.
Video marketing tips
Here are a few amazing tips to skyrocket your traffic using video marketing. Make sure to always post videos with the purpose of spreading brand awareness and gain more customers.
- What do you want from your video?
Every company should know what makes them unique as a brand and why customers would choose their services and products. Also, what does the business value? If you have a specific goal as a business, then creating content will not take time. There are three questions every business should ask themselves:
Who are you?
How to benefit your potential customers?
- Using SEO is very important.
SEO or search engine optimization is an essential aspect of video marketing. Using specific keywords is vital, as it will appear first in the search bar. If you use the right keywords, there is a 50% chance of your video appearing on the first page of Google search. Use the keywords in your titles and descriptions. But make sure not to stuff the title with keywords. Using too many keywords often does not help. Try to create a catchy title with the keywords to make the customers inclined to watch the video. Try to search your competitor’s videos and the keywords they used to attract views and use them in your videos.
- Product videos help increase conversions.
Customers are most likely to buy a product after watching a video. Around 65% to 85% of your audience will get inclined to opt for your product. Upload promotional videos of your product, showcasing their benefits and features. Be creative with the video and insert graphics and animations. Every video does not require shooting and filming. One can repurpose product images with texts, transitions, and background music.
- Create some excellent thumbnails
Thumbnails are the small pictures that represent videos. A thumbnail has the capacity to make or break any video. Some people consider this as the book cover of the 21st century. Thumbnails help to attract the audience’s attention. The rules to make a quality thumbnail are:
Thumbnails should represent the first 10 to 15 seconds of the video. Most of the time, if the thumbnail does not match with the beginning of a video, people think its clickbait and clicks out. You can sometimes use a different clip from an exciting part of the video that appears later. This works as a teaser or reward to keep people watching.
Brands should maintain a similar text pattern or graphic for their thumbnails. This helps in brand awareness.
Do not use the same background for every thumbnail. This can create confusion, and people might think they have already watched the video.
- Opt for pattern interrupts
Pattern interrupts to break a thought pattern and introduce a new idea. People had seen a significant increase in the audience when they used pattern interrupts. Our mind is developed in a way to focus on the object directly in front of us. Videos that aren’t interesting or visually appealing can become boring for the viewers, and they often tend to close the video. Pattern interrupts helps to not make the video boring and perk up the audience’s attention by introducing new ideas. It also helps people understand your products and services. More people will start watching your videos, and it will help increase your watch hours. YouTube starts listing contents in the search page with higher watch hours. Some tactics one can use are changing the camera angles while editing, change the speed, tone, and volume of your voice at different points in the video, and introduce graphics and animation to your video.
- Create video testimonials
If you have some loyal customers ask them if they are willing to record video testimonials for your brand. Audiences are more likely to opt for a service or product if they can see video testimonials. Ask your customers to talk about why they like your brand and describe their experience. People often look at reviews before buying anything, and likewise, they would opt for your brand after watching the video testimonials.
- Translate tags into a foreign language
For brands that are looking to break into the foreign market can use Google translate to convert your tags in various languages. Although Google translate does not provide 100% accurate data, small words, and phrases are safe to convert.
Using the tips mentioned above one can skyrocket the traffic and conversion of your video.
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