The Social Media Platforms Overview guide has been updated for 2018 to reflect this rapidly changing area of digital marketing and to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. The report provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.
Econsultancy would like to thank the following interviewees who contributed to this report:
- Kerry Taylor – EVP, MTV International & Chief Marketing Officer, Viacom UK at Viacom
- Mark Frankel – Social Media Editor, BBC News
- Will McInnes – Chief Marketing Officer, Brandwatch
- Stephen Waddington – Chief Engagement Officer, Ketchum
- Georgina Forster – Managing Director, Mirum, San Diego
- Helen Wood – Planning Director, H&K Strategies
- Sophie Mindell and Micaela Maciel – Content & Publishing Strategists, H&K Strategies
- Alison Traboulsi – Social Media Editor, Direct Line Group
- Matt Owen – Founder, Atomise Marketing
- Rafi Nizam, VP Creative, NBC Universal International
- Jeff Semones, Managing Partner, Head of Social Media, MediaCom