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Which activities improve the results from email marketing

Time is often limited when creating emails and planning marketing automation activities, so it’s useful to focus your activities carefully in order to gain the best ROI.

This new research reviews the success factors for email marketing, which is a highly rated channel for ROI.

Brands that describe their email marketing programs as successful report generating an average email marketing ROI of 42 to 1, while average email programs report an ROI of 37 to 1.

Yet similar to our Email marketing excellence research this research shows measuring the ROI is challenging:

litmus 70 percent of brands can not measure email marketing roi well

Beyond measurement, the research examined a wide range of factors. The visual below is worth reviewing since, as the report details, there are some surprises amongst the ones that were associated with increased ROIs and by some of the ones that weren’t.

Email Marketing ROI The Factors that Lead to Better Returns

Research source



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