1plusX

1plusX adds search-like keyword targeting to its DMP

The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European ad network Goldbach Group is the first to offer keyword targeting for brands’ campaigns through the DMP 1plusX. Recently developed by the Zurich-based firm, the keyword targeting lets advertisers find the audiences they want to target online …

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