Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European ad network Goldbach Group is the first to offer keyword targeting for brands’ campaigns through the DMP 1plusX. Recently developed by the Zurich-based firm, the keyword targeting lets advertisers find the audiences they want to target online
1plusX adds search-like keyword targeting to its DMP Read More »
