Email Marketing – Email Benchmarks: 1Q18 Engagement and Subscriber Trends : MarketingProfs Article

Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing. The report was based on data from 7 billion emails sent by brands in 1Q18 via Yesmail360i, Yes Lifecycle Marketing’s cross-channel marketing platform. Email marketing volume declined 29% between …

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