1to1

Should You Invest in Classic 1-to-1 ABM if Broad, Programmatic ABM is Working?

In this day in age, it’s all about automation. “I don’t want to think, just do things for me” is the prevailing mentality in a high-tech world. This way of thinking is also percolating into the business world, and it turns out we like it there as well. Technology combined with knowledge and best practices …

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How Artificial Intelligence Marketing Works, and How B2C Brands Use it for 1-to-1 Interactions

AI, in a marketing context, is a form of optimization (designed to optimize marketing tasks, tools, and communications). It’s on the verge of transforming our roles and is spurring a revolution to our entire industry Have you ever received a marketing communication from a brand that seemed as if it knew you almost too well …

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