Your 21-Point Blog Post Search Optimization Checklist

December 18th, 2017 Once, while interviewing search marketing meister Andy Crestodina, I declared “search engine optimization” is a misleading phrase. My POV is this: You don’t (or can’t) optimize the search engine. All you can optimize is the content you publish. Andy responded, “I think we should just call it ‘indicating relevance.’ I always say …

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