Here at Terminus, we’ve been saying that engagement is the new form fill for a while. We borrowed the phrase from one of Marketo’s Fearless 50 marketers, Kristen Wendel, who’s one of the smartest B2B professionals I know. What we mean by this is that the level of engagement your ideal customers have with your […]
How to Unlock 2X More Engagement by Eliminating Lead Forms Read More »
VentureBeat reports Google is now speeding up some search queries by two-times by using Service Workers, a script that your browser runs in the background. Google said this currently only works on Chrome for Android running version 62 or up. Dion Almaer, Google director of engineering, and Ben Galbraith, Google senior director of product said last
Google speeds up some searches by 2x with use of Service Worker and Chrome for Android Read More »
When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had issues. It was a mixed
Yesterday Amazon announced third-quarter earnings. The company reported sales growth of 34 percent to $43.7 billion. A year ago Amazon reported $32.7 billion in sales. For purposes of this post, the notworthy part is Amazon’s “other” revenue, which is basically advertising. Buried at the bottom of the Net Sales chart in the press release was this line item:
Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016 Read More »
Update 10/11/17: We have heard back from Google on several outstanding questions and clarifications and updated this story to reflect that and what it lays out in a new FAQ about the change. Following last week’s sudden announcement that Google AdWords campaigns may now spend as much as twice the daily budget that advertisers set for
UPDATED The AdWords 2x budget change: Considering the potential impact Read More »
October 6, 2017 Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice
On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over well. In the tweet, Google announced, “To help you hit your advertising goals, your campaigns can now spend up to twice
Google announces AdWords daily budgets can overspend by 2x, automatically Read More »
