360degree

Tobii adds eye-tracking for 360-degree videos

Last summer, eye-tracking research firm Tobii announced that it could track user’s gazes inside VR environments. Now, the Sweden-based compaby has unveiled Tobii Pro Lab VR 360, extending eye-tracking to 360-degree videos. While VR environments are generated on-the-fly as 3D worlds, with each user having a different experience tailored to her responses, a 360-degree video is …

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Heritage Parts Utilizes Snap36 360-Degree Product Photogrpahy to Help Customers Make Critical Repairs Quickly and Efficiently | 08/07/17

CHICAGO, Aug. 7, 2017 /PRNewswire-iReach/ — As a critical business partner for foodservice equipment companies, Heritage Parts must deliver the right part at the right time to the right place. That’s why the distributor is using Snap36’s solution for 360-degree product photography and studio equipment to help its customers confidently order critical parts online. Heritage …

Heritage Parts Utilizes Snap36 360-Degree Product Photogrpahy to Help Customers Make Critical Repairs Quickly and Efficiently | 08/07/17 Read More »

Group VR WeLens

WeLens introduces software to manage group screenings of 360-degree video VR

VR is rapidly becoming a way for brands to directly demonstrate the user experience of their products, or to visualize the care with which their products were created. But, since 360-degree video VR was initially created as a solo experience, the management of group screenings has not been a top priority. To handle that chore, …

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WeLens 360-degree video VR, Amazon Prime hits 85M members & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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