Why 3M’s Chief Design Officer Thinks Design Is Jazz

Alex Osterwalder, Swiss business theorist and author of Business Model Canvas, recently tweeted–a business idea needs three legs to stand*. The 3 legs are technology for feasibility, design for desirability and business for  viability. I re-tweeted that this is one reason why companies need a Chief Design Officer (CDO) to which someone replied, you mean like Eric …

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