Facebook Ad Benchmarks: 3Q17 CTR and CMP Stats

The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect. The report was based on 3Q17 data from the Facebook campaigns of 210 brands managed by iProspect U.S. (the spend was not confined to US markets). The analysis included data …

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