Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon and similar disruptors. But it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce […]
By following these five steps for how to measure social media ROI, you and your team can ensure your efforts are making an impact. Source link
Nobody denies the benefits of having a successful blog. If done right… It’s a great source of free organic traffic that will grow more and more over time It’s the perfect way to attract your ideal prospects with relevant content It allows you to nurture and pre-sell your prospects by providing them with the education
How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple five-step process you can follow to figure out EXACTLY how much you can afford to spend to
Do you know what customers – and potential customers – think about you? Whether you’re a restaurant chain, a hot tech startup, or an agency with a host of clients, it’s vital that you understand what the public says about you. No matter how strong your products, they’re only as good as buyers think they are. But
I’m 99% useless. But that 1% when I’m not… I’m dangerous. What’s the difference? FOCUS. When I’m focused I get things done. And I do my best work. I’ll waste a day trying to finish a blog post… Then, 2 hours before the deadline, I get IN THE ZONE and everything comes together. What if
How to Stay Focused: A 5-Step Routine to Get Into the Zone Read More »
How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple five-step process you can follow to figure out EXACTLY how much you can afford to spend to
Marketing your business via social media can be risky. Sharing poorly-researched posts that bring misinformation or spark controversies may cause your audience to lose trust in your brand. Plus competitors are always out there, ready to steal the attention or retaliate to posts. Nervous? Don’t be – social media marketing strategies aren’t exactly rocket science.
A Marketer’s 5-Step Guide To Social Media Brand Protection Read More »
In this age of data-driven marketing, marketers are empowered by analytics as much as they are by creativity. Buyer personas — no longer built in the “set it and forget” way — are constantly evolving to better understand consumer behaviors. Marketers with analytical acumen will be the winners in the personalization game in this new landscape.
The 5-step approach to becoming an analytical marketer Read More »
