What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. It is one of the top 3 classic marketing models according to a poll on […]
Marketing is a continually evolving discipline. Companies that take marketing too lightly or that stand still too long soon find out the competition has overtaken them. The best example of marketing evolving is to consider that the original 4Ps of marketing are now 7Ps of marketing. The additional three elements add an extra layer
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