With hundreds of millions of Tweets sent each day — and an ever-changing Twitter algorithm — it can be easy for your brand’s posts and Twitter marketing to get lost in the noise. That’s where Twitter ads come in. Twitter advertising is an opportunity for your brand to promote its products and reach new users […]
How to Advertise on Twitter: A 7-Step Guide to Using Twitter Ads Read More »
The influencer marketing campaign scramble. Where every brand, entrepreneur and page admin are DM’ing influencers around like headless chickens – late for the party. Chaos on the web is an understatement. Where the demand for influencers is so massive that everyone and their grandma, dog, and goldfish have become influencers – right? You’re on board
How to Easily Create an Influencer Marketing Campaign: A 7-Step Guide Read More »
You can come up with all sorts of marketing strategies that would impress the most discriminating of C-suites; but, if you don’t have the right people in place to execute those strategies, all your hard work will have been for naught. So how do you attract great marketers, keep them happy and productive, and help
How to Build a Marketing Team: A 7-Step ‘People Strategy’ Read More »
A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It’s “a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives
Is your marketing plan covering off on all the key elements? Check out this graphic. Source link
A 7-Step Digital Marketing Process for All Small Businesses to Follow [Infographic] Read More »
Shopping cart abandonment is an ecommerce reality. But it is not necessarily the end of the sale. A good cart-recovery automation series can turn a lost opportunity into revenue. Consumers have plenty of reasons for abandoning a shopping cart. Maybe they were just browsing. Perhaps, they wanted to check out the shipping rates. They might
A 7-step Cart Recovery Program for Luxury Brands (That Actually Works) Read More »
SEO might seem complicated because there’s a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too complex of a concept to wrap your head around. At a fundamental level, you can think of it this way: Everything on the internet is either a piece of content
When I worked on the marketing team at Highfive there was one meeting every week that I dreaded. The story meeting. It should have been the most exciting meeting of the week, a chance to explore ideas and think about exciting new stories that we could publish on our blog. But that was never the
A Simple 7-Step Guide to Creating Better B2B Content Read More »
Image Source In the past, marketing has relied on advertisements written in local newspapers, or through the posting of flyers around town. Nowadays, technology is the main way that marketing is implemented for businesses across the globe. The development of technology has greatly impacted the way in which companies are able to promote their business.
A 7-Step Guide to Creating an Online Digital Marketing Strategy Read More »
Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your team, and even your mismatched clients. Most PPC agencies have become well-versed in Google Ads “audits” when a prospect comes to them and needs to understand why their current account isn’t
The Ultimate 7-Step Facebook Ads Account Audit for Agencies Read More »
