7Step

A 7-Step Guide to Creating a Marketing Plan

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It’s “a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives …

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A 7-step Cart Recovery Program for Luxury Brands (That Actually Works)

Shopping cart abandonment is an ecommerce reality. But it is not necessarily the end of the sale. A good cart-recovery automation series can turn a lost opportunity into revenue. Consumers have plenty of reasons for abandoning a shopping cart. Maybe they were just browsing. Perhaps, they wanted to check out the shipping rates. They might …

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A 7-Step Guide to Creating an Online Digital Marketing Strategy

Image Source In the past, marketing has relied on advertisements written in local newspapers, or through the posting of flyers around town. Nowadays, technology is the main way that marketing is implemented for businesses across the globe. The development of technology has greatly impacted the way in which companies are able to promote their business. …

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