A recent benchmark report finds that 72% and 50% of B2B CMOs intend to increase spend on SEO and paid search

Every marketer in possession of a budget wants search engine visibility — a fact that is universally acknowledged. Search has long played a dominant role in the early, middle and late stages of the purchase process for retail products, but recently we have seen a huge uptick in spending from B2B CMOs as well. According to […]