Abandon

Don’t abandon traditional in-home advertising channels, they still work

Did you know ESPN the Magazine ceased publication recently? No? Well, you’re not alone. A Washington Post article about the magazine’s impending demise elicited just 15 comments. (A recent WaPo story on Brexit, by contrast, generated almost 1,500 comments.) And one of those 15 comments was “(Yawn) … Nobody cares!!!” It’s hardly breaking news that …

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Payments giants abandon Facebook’s Libra cryptocurrency

Image copyright Getty Images Image caption Facebook had said it hoped to launch Libra in 2020 Mastercard, Visa, eBay and payments firm Stripe have pulled out of Facebook’s embattled cryptocurrency project, Libra. Their move, first reported in the Financial Times, follows the withdrawal of PayPal, announced last week. It represents a huge blow to the …

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American shoppers abandon nearly half of the items they add to cart: study

Cart abandonment is the bane of online retailers’ existence and new research highlights just how easily discouraged American shoppers are from completing purchases. According to a study conducted by ecommerce fraud prevention firm Forter and OnePoll, American shoppers only purchase 58% of the items they add to their shopping carts. That might not come as …

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