The results are in: SiriusDecisions recently released the State of Account Based Revenue Engine 2019 report—and, once again, ABM is coming in hot! According to the findings, those companies that are measuring ABM are achieving 99% better engagement with ABM accounts, 80% improved win rates, 73% higher deal sizes, and 91% improved ROI. Convinced yet […]
ABM Strategies to Win Big Deals: A 3-Tiered Approach Read More »
What is the most effective way to generate qualified leads and make your account-based marketing (ABM) strategies pay off? Forrester’s strategic messaging framework Start with a customer-centric message. This advice sounds laughably basic but proves to be very difficult to accomplish in practice. Few get it right. How do I know? Earlier this year, Forrester
Generate Better Leads? Make ABM Engage Buyers? Start With Your Messaging! Read More »
Latane Conant is CMO of ABM platform 6sense. We caught up with her to find out more about the way she works, and how 6sense is working to change B2B marketing. Read on for Latane’s thoughts on skills, tools and metrics, as well as advice for anyone running a marketing team. Please describe your job:
After years of advice and terabytes of presentations, the fact remains that a vast majority of B2B marketing leaders lack confidence in their organization to succeed at driving a successful ABM strategy. At this year’s B2B Marketing Exchange, I had the honor of serving as emcee of the ABM In Action Live stage. Kicking off
Metadata’s ABM management platform. Metadata, an ABM automation platform, now integrates with Oracle Eloqua, giving customers access to Metadata’s patented engine for account-based advertising campaigns. Oracle says the integration will allow marketers to automate social ad campaigns against target accounts in bulk; retrieve opt-in inbound leads from ABM campaigns and push them into Oracle Eloqua
Oracle Eloqua adds automated ABM capabilities with Metadata integration Read More »
Ty Heath is global lead for the B2B Institute at LinkedIn and the author of Marketers of Tomorrow: A Step by Step Toolkit for Inbound Marketing. She’ll also present at this year’s MarketingProfs B2B Marketing Forum: Her session there is called How to Combine Account Based Marketing and Social Selling on LinkedIn. I invited Ty
B2B Marketing Tactics That Work Together: Social Selling and ABM Read More »
Account-based marketing (ABM) has proven itself as an effective strategy for B2B businesses. However, the combination of marketing technology now available, and your customers’ buying behaviors continuously changing has made competition fiercer among companies. If you want to succeed and take your business to the next level, you need to think outside the box and
8 Steps to Boost Your ABM Strategy with Co-Marketing Read More »
In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Back in 2016 when he was writing, 44% of B2B marketers had already implemented personas and a full 83% expected they’d be using personas in the
5 ways to grow ABM performance by moving beyond your basic persona framework Read More »
As a marketer—no matter your industry—you’re in the business of people. Customer relationships are key to successful marketing in any organization. Particularly in B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance. Once customers have made their first purchase, it’s important to keep them coming back with effective and
ABM: How to Keep Your Best Customers Coming Back Read More »
Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing–only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy
