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In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is most likely to attract. What bothers me about this simple approach is that it has a lowest
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By Ronald Kimmons It is a well-established fact that email marketing is one of the most cost-effective marketing methods out there—if not THE most cost-effective. One reason for this is legal requirements have created a certain barrier to entry for email marketers. Gone are the days in which marketers would purchase an email list and
Email Marketing 101: The 3 Things That Your Lead Magnet Absolutely Must Do Read More »
NOW UPDATED! This post was updated in July 2017 with new information about retargeting your prospects. Enjoy! Let’s talk about why you should be retargeting. But first off… What Is Retargeting? Have you ever visited a website and then later you start seeing banners for that website following you around all over the web? That’s remarketing — or
Why Retargeting Is Absolutely Essential for any Marketing Funnel Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for writing 10x content. Enjoy! Ever since Google’s first “Panda update” was released, good content has become more important than ever before. By now you know that you need to step up your game to create a successful content marketing strategy. You may still think that as
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Understanding the Importance of Mobile Optimization In this modern technologically advanced society, having a mobile optimized website is essential. It ensures that visitors who are accessing your site from mobile devices have an optimal experience. This design will also account for different screen sizes and load times. This process addresses the design of the site,
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This is not an SEO blog post. As a follower of, in my opinion one of the most direct and hard-hitting SEO blogs around today, I am assuming that you know how to do the basics. In fact, you probably know the basics better than I do… By I would still argue that some of my SEO
5 Mind-Numbingly Boring SEO Processes You Absolutely Must Outsource Read More »
