The Uses and Abuses of Stat Testing Marketing Data

The Uses and Abuses of Stat Testing Marketing Data

Thursday 17 October 2019, 9:30 am Editor’s Note: There has been a lot of discussions online in recent weeks about an article in Nature that argued for eliminating the use of statistical significance.  Needless to say, while some of the online discussion was sympathetic to the authors, it also aroused vehement disagreement among many.  My friend …

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