Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in […]
Paid search and PPC: a super accessible beginner’s guide Read More »
The way you design and code the emails can either create barriers or remove them Emails are getting more and more popular with each passing day. However, it still needs work to make email marketing an inclusive place that everyone can use and understand. The way you design and code the emails can either create
Email Marketing for EVERYONE: Designing an accessible User Experience Read More »
If 15-year-old Conor were around—with curly hair down to his eyes and a sweaty Minor Threat t-shirt on his back—he would argue that marketing isn’t punk rock. And perhaps he’s right. If there’s a Dead Kennedys deep cut about long-tail keywords, I’ve not yet had the pleasure of hearing it. But, that perspective is naive.
16 Accessible and Affordable Music Marketing Tips Read More »
A new release doesn’t always have to bring incredible features, as it can silently set the stage for bigger things to come. Yoast SEO 5.9, released today, is such a release. While this release doesn’t contain groundbreaking new features, it does provide an important new piece of the Yoast SEO puzzle for the future: we’ve
In June, we announced a new experience that put the convenience of Search into the hands of job seekers. Today, we are taking the next step in improving the job search experience on Google by adding a feature that shows estimated salary information from the web alongside job postings, as well as adding new UI
Make your site’s complete jobs information accessible to job seekers Read More »
Amadeus has published ‘Voyage of Discovery,’ an in-depth report on accessibility in travel with insights on areas for improvement along the journey, including in the technology, which helps those with disabilities and seniors plan and navigate travel. Tomás López Fernebrand senior vice president, general counsel & corporate secretary Amadeus IT Group explains the need for
Technology should open the way to make travel accessible from the start Read More »
Nuts. After visiting a handful of new blogs the past few days I spotted an alarming trend. A shocking number of bloggers are not easily accessible. Check that. An absurd number of bloggers cannot be reached. Are you bonkers! Seriously; imagine trying to grow an offline business without giving people a way to call you,
It’s difficult to believe that Google News is 15 years old. In that time, it has been through a number of feature changes and minor redesigns. The last major redesign was in 2010, but today it’s getting another one. The idea is to add feature and content depth but also simplify the layout and navigation. I spoke with Anand
Google News gets a cleaner look, new features to make it ‘more accessible’ Read More »
