accommodate

Do You Need to Accommodate Voice Search in Your SEO Strategy?

Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get an answer to a quick question or find a place to eat. And as regular users embrace voice search to make their lives easier, marketers […]

Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech

A-From MTT, Channel: Martech: Management, Interviews, MarTech Conference / Good To SEO

Advertising agencies have evolved quite a bit since the turn of the century, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy Worldwide, shared his thoughts about how agencies have

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