Poor Data Will Doom Your Account-Based Marketing
Account-based marketing (ABM) is red hot right now for B2B—because it works. In ITSMA’s 2017 Benchmark Report, 87% of companies agreed that account-based marketing gives a higher ROI than other marketing activities, and 69% of respondents saw improvement in average revenue per strategic account when using ABM. Account-based marketing, in a nutshell Account-based marketing means […]
Poor Data Will Doom Your Account-Based Marketing Read More »