Email inboxes and Mondays – name a “better” duo. Last week, I received an email which on most Mondays I would have probably ignored due to its rather bland subject line – “[No subject]”. However, despite the obvious rush in its composition, the trailing preview text of the message caught my attention. For those unaware, […]
4 Benefits of Account-Based Marketing for IT and Software Companies Read More »
Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing funnel. The concept itself was quite straightforward: in order to make a sale, you must first gain the customer’s attention, then their interest, and finally, their desire. This would
Account-based marketing (ABM) is a hot term as of late, with B2B marketers seeing it as somewhat of a panacea given the amount of noise in the market – particularly within the battleground of the inbox. Last week I hosted a session with Tessa Barron from ON24 on using webinars for account-based marketing (you can also
Why is account-based marketing so important right now? – Econsultancy Read More »
Account-based marketing (ABM) has shot to popularity in recent years because it offers teams a focused, structured way to develop personal relations with their curated lists of target accounts – and of course, it’s a proven way to efficiently drive revenue. With account-based marketing, your organization can be proactive and intentional by targeting the best-fit
How to Define Your Ideal Customer Profile for Account-Based Marketing Read More »
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Account-based marketing tools: What you need to know Read More »
rawpixel / Pixabay Many B2B companies have started employing account-based marketing (ABM) instead of more traditional marketing tactics to better align and personalize their marketing efforts to their buyer personas and identify where their accounts are in the Buyer’s Journey. This tactic has become so effective that 81 percent of North American B2B marketers claim
What Account-Based Marketing (ABM) Metrics Are You Tracking? Read More »
For us marketers working in the B2B realm, Account-Based Marketing can be a huge timesaver when it comes to executing our marketing strategy. The reason why is it allow us to more effectively go after big opportunities by grouping our leads at an organization into an account. And, when done right, it can lead to
Account-Based Marketing KPIs to Measure (and a few to ignore) Read More »
Account-based marketing (ABM) has become a popular approach for us B2B marketers because it allows us to look at the bigger picture and pursue leads with the most potential. Instead of pursuing every opportunity that comes your way, account-based marketing enables you to efficiently engage and nurture a relationship with the various decision makers within
7 Essential Strategies for Account-Based Marketing Success Read More »
When it comes to completing tasks, sometimes we just need a little help. So many movies from just a couple of decades ago depict our fascination with technology that can do things for us. Total Recall (1990) featured a self-driving car. Electric Dreams (1984) portrayed a smart home. As far back as 1962, The Jetsons relied on a
4 Ways to Use Automation with Account-Based Marketing for Better Lead Nurturing Read More »
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing
3 signs it’s time to make the switch to account-based analytics Read More »
