Well, it’s actually account-based marketing (ABM), so are we counting that as two words? Who cares; it’s the concept that matters. A Brief Intro to Account-Based Marketing (ABM) Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience, but to cultivate […]
5 Reasons to Use ABM (Account-Based Marketing) to Boost Your Sales Read More »
Exporting is nothing new, but overseas markets continue to present opportunities for companies to grow Advances in technology, internet communications and travel, mean we understand cultures and countries better than ever; making trading outside of your domestic market one of the most accessible strategic options available to businesses today. Let’s face it: twenty-first century business
7 key ways to find new international customers using Account-Based Marketing (ABM) Read More »
Has hitting reset ever been easy? In sales, you can have the most productive month of your career, creating pipeline and accruing revenue so far beyond your goals that you think you’ve peaked. And then your numbers reset to zero when the next month comes. You’re back to square one, and sometimes it’s tough to
How to Survive the Transition to Account-Based Sales Development Read More »
Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decide whether or not to make a purchase, based on self-guided research and selection. Account-Based Marketing (ABM) is gaining traction as the viable complement to traditional sales and marketing efforts. ABM
How to implement an Account-Based Marketing strategy Read More »
Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach. According to the Information Technology Services Marketing Association (ITSMA), more than three-quarters of B2B
Account-Based Marketing Tools: A Marketer’s Guide – New report from MarTech Today Read More »
When it comes to Account-Based Marketing (ABM) measurement, there’s good news and there’s bad news. The good news is that we have the ability to measure everything. The bad news is that we have the ability to measure everything. Whether it’s information flowing from your website analytics tool or from your customer relationship management (CRM)
3 steps to mastering account-based measurement Read More »
Editor’s note: The sales and marketing relationship isn’t always hearts and roses. Account-based marketing can change that, as Joe Chernov recently explained to Chief Content Officer magazine’s Jonathan Crossfield. This article recaps his comments. Account-based marketing arose to address a massive shortcoming in the classic content-driven demand-gen model: It takes a long time for a company
Can Account-Based Marketing and Content Marketing Get Along? Read More »
Customization is trending right now in marketing, and it’s not just for B2C. B2B marketers, too, are tossing out “one-size-fits-all” marketing approaches in favor of something a little more personal. One approach that takes the target into consideration, rather than applying the same strategies for every lead, is account-based marketing (ABM). Let’s look at what it
How Account-Based Marketing (ABM) Can Significantly Grow Your Business Revenue Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Miller is CEO and co-founder of Engagio, a company that offers account-based marketing for businesses. He’s also a co-founder of marketing automation company Marketo. I invited Jon to Marketing Smarts to talk about account-based marketing (“ABM”) and how it
Chart of the Day: How much budget is being allocated to ABM? This week, I thought I’d take a look at the popularity of ABM since we have been getting a lot of interest in our recent series of articles on how to implement ABM by Daley Robinson. Most studies on the adoption of ABM relate
Research on adoption of Account-based marketing (ABM) Read More »
