Google has added a feature to make it faster to share audiences within manager accounts. What’s new? There is now a manager account-level setting called “Continous audience sharing” that will enable you to share all available audience lists in the manager account with all of its sub-accounts. Google said an option to share lists created […]
Google Ads intros ‘continuous audience sharing’ for manager accounts Read More »
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can
Google Ads Makes it Easy to Share Audience Lists Across Accounts Read More »
Support for IF functions is now available globally in all Microsoft Advertising accounts. What are IF functions? IF functions allow you to automate customized messaging in expanded text ads based on a user’s device or audience segment. For example, if a user searching Bing has previously visited your site and is on a retargeting list,
Conditional IF functions now available in all Microsoft Advertising accounts Read More »
Planning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy
Google Ads’ Performance Planner can help predict performance across accounts Read More »
Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering our campaign assets in 2020. Below is the video transcript: Hi, my name is Brooke Osmundson and I am the associate director of research for NordicClick Interactive. And today I want
Machine learning will free up time to be more strategic with accounts in 2020 Read More »
Twitter is putting off its plans to delete inactive accounts following concerns over what would happen to accounts of deceased users. Yesterday, we reported Twitter would be removing accounts that have been inactive for over 6 months. This was scheduled to have taken place on December 11th. Now, Twitter has decided not to remove inactive
Twitter Postpones Plan to Remove Inactive Accounts Read More »
As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what it means for them. The majority of my clients are small businesses with small budgets, making this an important time of year. Not only do
How to make a holiday shopping campaign for low budget accounts Read More »
Subscribe to The Financial Brand via email for FREE! There are more analysts and pundits talking about the Google plan to offer “smart checking accounts” in partnership with financial institutions than there are facts about the deal. “The amount of attention this is getting is out of proportion to the details,” says industry blogger Ron
New Google Checking Accounts Threaten to Shake Up Banking Industry Read More »
Google is the latest big tech company to make a move into banking and personal financial services: The company is gearing up to offer checking accounts to consumers, as first reported by the Wall Street Journal, starting as early as next year. Google is calling the projected “Cache,” and it’ll partner with banks and credit
Google to offer checking accounts in partnership with banks starting next year Read More »
It’s not a topic that people like to talk about, but whether it comes unexpectedly or after a long lifespan we all eventually pass away. Wills deal with giving away our assets to family and friends after we pass away, but they don’t usually mention key digital accounts that contain a lot of information about
How to tell Google and Facebook what to do with your accounts after you die – Ausdroid Read More »
