Acquire

How B2B Firms Can Acquire Leads with Programmatic Ads

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible. For instance, if you’re a content marketing agency that wants …

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How to Use LinkedIn Video to Acquire More Customers : Social Media Examiner

How to Use LinkedIn Video to Acquire More Customers : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media …

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Kibo to Acquire Monetate to Empower Retailers to Personalize and Optimize the Entire Customer Journey

DALLAS–(BUSINESS WIRE)– Together, Kibo, Certona, and Monetate will provide retailers and brands with a more powerful set of solutions to curate personalized customer experiences across channels Kibo, a leader in cloud commerce, today announced it has entered into an agreement to acquire leading testing and optimization provider, Monetate. The acquisition will expand Kibo’s personalization capabilities …

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Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio

Enterprise technology provider Oracle has announced plans to buy customer loyalty platform, CrowdTwist. The acquisition is the latest move by the software giant to build out its Customer Experience (CX) cloud. CrowdTwist’s technology will be integrated with Oracle’s Responsys, Eloqua and CX Unity platforms. Why we should care Brining the CrowdTwist’s customer loyalty solution into …

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Amazon to acquire minority stake in an Indian supermarket chain operator

MUMBAI/BENGALURU (Reuters) – Amazon.com Inc is set to snag a 3.58% minority stake in India’s Future Retail, which operates more than 1,500 stores in India and owns several supermarket brands, including budget department and grocery store chain, Big Bazaar. FILE PHOTO: A security personnel walks past the Big Bazaar retail store in Mumbai June 9, …

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